Product Marketing, Coursera
Heather Liu is passionate about advancing access to education and economic opportunity, especially through technology. She is currently a product marketer at Coursera, where she drives the go-to-market strategy for Coursera for Government. As the launch lead for Coursera for Campus and the Coronavirus Response Initiative, Heather worked to provide free access to learning to thousands of universities, benefiting millions of students worldwide during the pandemic. As a marketing and business development leader, she has launched products and scaled businesses in new markets. While at Facebook, she advised global clients on growth, brand, and digital marketing strategy. Outside of work, Heather enjoys helping students and developing the next generation. She has been an Advisor for #BUILTBYGIRLS, served on the Young Professionals Council for the San Francisco Education Fund, moderated events for the Network for Teaching Entrepreneurship, and mentored for the Sponsors for Educational Opportunity. Heather holds a BA in Political Science at Yale University, where she pursued an interdisciplinary concentration in Political Economy and was President of the Chinese American Students Association. At Yale, she worked at the European Studies Council and was an International Alliance of Research Universities Global Summer Fellow for Foreign Policy. She obtained her MBA from Columbia Business School, where she served as a peer coach for the Career Management Center and launched a public speaking training startup. Heather grew up in Michigan, lived in New York and Boston for over a decade, and moved to the San Francisco Bay Area several years ago. In her spare time, she enjoys traveling and exploring the great outdoors with her husband Jake and dog Finley.