Veronica Haywood
Latched serves mothers, children, families, and communities in Bexar County, TX with the mission to break through cultural barriers, bring education, and support for breastfeeding during prenatal and postpartum periods.
Latched's goal is to raise awareness of the benefits of breastfeeding within communities which currently reflect a low percentage of breastfeeding mothers, specifically, African-American and Hispanic communities. Latched is not only empowering moms, it is also changing the community perception on why it is important to support a breastfeeding mother. Having lactation professionals of color allows promotion of equity and cultural competence within the lactation profession, as representation to reflect the target community.Veronica Haywood, a 2017 NLC San Antonio Fellow, is a registered nurse, lactation consultant, women’s health nurse practitioner student, and co-founder of her nonprofit Latched Support.