With more than ten years in strategic communications, Jess Moore Matthews has a proven record in both digital organizing and digital marketing, specializing in earned, owned and paid content development and distribution. Her extensive experience in hyper-targeted engagement stems from her work with two presidential campaigns, publishers, universities, start ups and municipal government in New York City.
As Mobilization Director for Elizabeth Warren's presidential campaign, Jess is primarily tasked with leading the campaign's digital organizing strategy in Texas — the biggest battleground state in the country. Prior to this role, Jess was Chief Content Officer for the New York City Mayor's Office where she led a large cross-functional creative team and oversaw the digital presence of more than 200 city agencies from the Fire Department to the New York City Commission on Human Rights. Jess was also in charge of advising the Mayor and First Lady on day-to-day rapid response — a role that expanded when she was asked to serve as Digital Director for Mayor de Blasio's presidential campaign.__
At the core, Jess is a storyteller with a passion for social justice. Her background as an activist informs her unique leadership style of cultivating and empowering other diverse leaders to step up, speak out and claim their seat at the table. This is an extension of her long-time service in the community which includes work with the Dr. Betty Shabazz Delta Academy, a youth program designed to prepare young girls for full participation as leaders in the 21st century.__
Jess is a proud graduate of Hampton University, where she majored in public relations and minored in leadership studies. Jess continued her studies at New York University, earning an M.A. in Media, Culture and Communication with a research emphasis on Black Twitter and social responses to institutional violence and injustice against Black women. Jess is published in the second edition of The Sitcom Reader with noted co-authors Charlton McIlwain and Robin Means-Coleman._?
Jess was born and raised in North Carolina and has deep familial roots in south Louisiana. While Jess has called New York City home for more than seven years, she recently relocated back to the South from the historic Sugar Hill District of Harlem with her husband and their son. Jess aspires to be a children's author and to use her talents in digital organizing and marketing to help other progressives win seats at the table.