Christina Jovanna Olivarez is a social media strategist, speaker, and owner of The Social Butterfly Gal. As a social media strategist, Christina is dedicated to building strong brand experiences using data-driven social media strategies. She was born and raised in Mission, TX in the Rio Grande Valley and currently works, lives and plays in Downtown San Antonio, TX. With more than ten years of digital marketing experience, Christina works with brands to provide the strategy, tactics, comprehensive framework, and solutions needed to attract high-performing engagement on social media platforms. She understands what drives businesses and how to spread brand awareness efficiently for optimum promotion.
Christina has achieved success with leading national events and brands such as Fiesta San Antonio, City of San Antonio, Downtown San Antonio, Howl at The Moon, LLC., and LiftFund San Antonio's Women's Business Center.
Christina's social media expertise has led her to speak at various conferences, summits, and appearances on business and social media podcasts.
In addition to her social media business, Christina teamed up with her best friend of 20 years, Michelle Vallejo, to co-found Hustle + Socialize. Hustle + Socialize is the premier homegrown Women's Entrepreneurship Conference of Texas. H+S drives impact and change for the women of Texas by organizing business leaders, teaching business tools, and putting proven solutions to the test to LEVEL UP and advance more women into business leadership than ever before.
Christina has several certifications, including Social Media HubSpot Academy Certification, National Institute for Social Media Certification, and WBC LiftFund Business Accelerator Certification. She is a three-time nominee for NAWBO's Women Business Owners Award, a nominee for Rising Tide Society's 20 on the Rise, and a nominee for San Antonio Entrepreneurship Week - Community Developer of the Year Award.
When she's not behind a laptop, you can find her exploring San Antonio with her husband, Pete! They also love to travel & drink coffee at local coffee shops.