Ashley Cheng
Rouser, Co-Founder

Ashley has the unique ability to create lasting and meaningful connections – between ideas and objectives, clients and audiences and, most importantly, people and purpose. She has dedicated more than a decade to cultivating an expertise in communications and digital strategy for food and beverage, health and wellness and cause-based campaigns. Responding to the changing political climate, Ashley recently co-founded Rouser, a progressive media company inspiring Texans to engage in civic action.


Ashley began her career on the East Coast, working for international PR agencies in New York and Boston. In 2012, Ashley returned to her hometown of Austin to launch her own communications consultancy specializing in integrated marketing, event planning, project management, media relations, strategic messaging, and content development across multiple platforms. Ashley is passionate about telling stories that matter and uses her global experience to produce compelling content that will empower the local businesses, causes and candidates she has grown to love.


Throughout her career, she has traveled across the country for a variety of client activations, including throwing pop-up dance parties featuring Richard Simmons to unite tired mamas; hosting a Thanksgiving feast in Rockefeller Center with Martha Stewart bringing awareness to childhood hunger; transporting a 1,000-square-foot cranberry bog to Disney World’s Epcot Center to highlight farmers and agricultural education; and unveiling a 12 foot “ball of trash” at the State Capital to highlight the Don’t Mess with Texas anti-litter campaign. 


Ashley is the former co-owner of SPUN Ice Cream, a local establishment with three locations in Austin. As someone involved in the food industry nearly all her life, Ashley is dedicated to supporting sustainable agriculture and currently serves as the Texas policy liaison and vice president of the board for Slow Food Austin.


In addition, Ashley has taught yoga and meditation since 2011 and co-developed Austin School of Yoga’s 200-hour certified teacher training program. She offers a holistic approach to reach her clients’ goals through her yoga therapy practice, with specialties in treatment for chronic pain, anxiety and depression. She also volunteers on the fundraising committee for the Asian Family Support Services of Austin and with patient and family support for Hospice Austin.


Ashley graduated from Boston University, Summa Cum Laude, with a B.S. in Communications. She lives in Austin with her husband and faithful activist pup, Eleanor Roooosevelt.