NLC Alumni Engagement Series with Laura Quinn
Catalist, along with dozens of partner organizations, is launching a project to show that in 2018, there’s a better way to source, develop and tell stories that carry progressive values and reach Americans of all stripes.
It’s a significant undertaking: We’ve built a new segmentation model of the full electorate based on the actual candidate choice and turnout patterns of tens of millions of voters over the last decade, and we’re ready to deploy a seven-figure budget to observe how progressive videos, deployed at scale via Facebook, are consumed or rejected by voters across the political spectrum. The current plan combines the smartest digital approaches to distribution and measurement from both the left and the right with the creativity of a diverse set of content creators from the worlds of advocacy, entertainment, and commercial advertising.
And we want you to be involved! At the end of the briefing, we’ll share the timeline and process for the rest of the project and let you know how you can plug in.
Screen Share information will be sent after upon RSVP!
Laura Quinn is the CEO and a co-founder of Catalist, which is owned by a Trust and provides comprehensive voter data and related data services exclusively to progressive organizations. Previously, Ms. Quinn served as a Deputy Chief of Staff for Vice President Gore at the White House; and as Executive Director of the U.S. Senate Democratic Technology and Communications Committee for Democratic Majority Leader Tom Daschle, after serving in senior communications and economic policy positions for U.S. Senators Jay Rockefeller, Carl Levin and Joe Biden. In addition to her work in business and government, Ms. Quinn served in senior management roles on five national Presidential campaigns, as well as senior management, Board and consulting roles for numerous national and state-wide political and advocacy campaigns, progressive not-for-profits, and technology start-ups in the progressive civic arena.